May 24, 2005 — Pharmanex recently introduced g3™, a nutrient-dense fruit juice that is an excellent overall health-enhancement product for the whole family. g3™ features gấc, which is known as the "fruit from heaven" by the indigenous people of southern Asia. While this fruit has long been prized in the region for its ability to promote longevity and vitality, modern research shows it contains unusually concentrated amounts of a unique and highly-bioavailable form of carotenoids called lipocarotenes™. These long-chain fatty acids attract and bind important antioxidants and help facilitate their absorption. Science has also demonstrated that lycopene, beta carotene, and other potent antioxidants found in the gấc fruit provide strong cellular protection throughout the body. Gram for gram, gấc fruit provides 70 times more lycopene than a tomato and 10 times more beta-carotene than a carrot.

g3™ includes four superfruits in a 100 percent juice formula which does not contain added sugars, artificial flavors or artificial colors. The g3™ formula is patent-pending and based on three years of research by Pharmanex scientists based in China and the United States.

Additional Nutrient-Rich Fruits in g3™
Along with the beneficial nutrients from gấc, the g3™ formula contains three additional fruits—Chinese lycium fruit, cili fruit, and Siberian pineapple—that synergistically provide exponential benefit because of their high amounts of natural antioxidants, carotenoids, flavonoids, vitamins, amino acids and bioactive polysaccharides.

Chinese lycium helps promote cellular rejuvenation by protecting DNA and by acting as an antioxidant. This fruit contains 40 times more of the eye-healthy carotenoid zeaxanthin than yellow corn, which previously had been thought to be the highest source of this important nutrient.

The cili fruit, known as the "King of Vitamin C," contains 60 times the vitamin C found in oranges and has been shown to improve antioxidant function throughout the body. Scientific studies suggest it may have cardiovascular and immune function benefits as well.¹

Siberian pineapple is rich in vitamin C, carotenoids and flavonoids and has been shown in a preclinical study to benefit cardiovascular health, healthy liver function and the immune system while protecting the integrity of the mitochondria—the cell's power generators—from oxidative stress.²

"Because of the high concentration of antioxidants and their excellent bioavailability, g3 will substantially enhance a person's antioxidant status and protection from free radical damage, particularly when the juice is used in conjunction with LifePak, our daily micronutrient product," said Joe Chang, Ph.D., president of Pharmanex. "And, unlike some other nutrition juices on the market, g3 has a naturally great taste, making it easy for anyone to drink."

¹Ma YX, Zhu Y, Wang CF et al. The aging retarding effect of 'Long-Life CiLi'. Mech.Ageing Dev. 1997;96:171-180.

²Zhang C, Liu X, Qiang H et al. Inhibitory effects of rosa roxburghii tratt juice on in vitro oxidative modification of low density lipoprotein and on the macrophage growth and cellular cholesteryl ester accumulation induced by oxidized low density lipoprotein. Clin Chim Acta 2001;313:37-43.