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Image (Philippines) - May, 2005 The IgG Boost's primary ingredient is Colostrum MFT, clinically proven to boost primary immune functions by providing a concentrated spectrum of supplemental immune antibody proteins.
Malaya (Philippines) The March 12, 2005 issue of Malaya contained a story about IgG Boost; it contained the following quote: "Pharmanex introduces IgG Boost formulated to help our bodies regain their natural vigor and boost the immune system's function and activity. Its primary ingredient is Colostrum MFT, clinically proven to boost primary immune functions by providing a concentrated spectrum of supplemental immune antibody proteins."
Nutrition Business Journal (United States) The February 2004 edition of Nutrition Business Journal featured a story titled, "Niche Markets VII: Product Positioning." The story read, "Pharmanex described how three of the company's product positioning criteria were combined in the recent launch of its immune strengthening product IgG Boost with immunoglobulin G, the immune-stimulating component in colostrum. First Pharmanex postponed launching a colostrum product until it believed scientific proof was strong enough. Second, the company claimed an exclusive angle by acquiring a patented microfiltration technology to pasteurize the product rather than use heat, thus preserving greater activity. Third, by addressing the immune system, IgG Boost satisfies growing health concerns at a time when infectious diseases are drug resistant bacteria and viruses are on everyones' minds." The article explains the benefits of niche marketing.
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