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PROVO, Utah – February 19, 2004 – Pharmanex® announced the launch of a unique weight loss program called The Right Approach or TRA today at its global convention. This comes at a time when more people are gaining more weight than ever before. According to the World Health Organization, over 1 billion adults are overweight throughout the world and the percentage of people who are overweight is climbing in both adults and children. According to the American Obesity Association, 64.5 percent of U.S. adults are overweight.
TRA approaches weight loss by incorporating a healthy diet, moderate exercise and a unique dietary supplement called TRA Complex. TRA Complex provides a comprehensive approach to effective weight loss by addressing multiple mechanisms including thermogenesis, balanced cortisol levels, and carbohydrate craving control.*
"Weight loss is a complicated matter involving several of the body's mechanisms," said Joseph Chang, Ph.D., president of Pharmanex®. "If you only focus on one, the body has a way of counteracting any desired weight loss outcome. For example, a stimulant product such as caffeine or synephrine may improve thermogenesis in the short run, which allows the body to burn more calories, but the stimulant also signals for the body to release excess cortisol. Long-term exposure to cortisol has been shown to cause weight gain and signals to the body to hold on to body fat while increasing cravings for carbohydrates. TRA Complex increases thermogenesis without stimulants, balances cortisol levels and controls carbohydrate cravings."
TRA Complex includes unique proprietary ingredients that are tested by the company's strict pharmaceutical-grade quality process. The forms and dosages of ingredients are provided at levels supported by scientific studies, and each ingredient is standardized for consistent benefits.
In addition to TRA Complex, Pharmanex® is launching HTP Complex, which provides an all-natural source of 5-hydroxytryptophan (5-HTP) and vitamin B6. 5-HTP is the immediate precursor to serotonin, one of the brain's primary chemical messengers for appetite suppression, satiety and emotional balance. Vitamin B6 serves as a co-enzyme and assists in the body's conversion of 5-HTP to serotonin. Studies have shown that 5-HTP supplementation produces weight loss, primarily through decreasing energy intake, especially in terms of carbohydrate consumption.*
Pharmanex® Pharmanex®, a Nu Skin Enterprises company, is a leader in the research and development of nutritional products. The company offers comprehensive micronutrient supplements, natural health products, standardized botanicals and specialized health systems. Pharmanex® products are sold direct to the consumer through the Internet and a network of independent distributors. For more information, go to www.pharmanex.com.
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