Pharmanex Launches Two Proprietary Colostrum Products Clinically Proven to Boost Human Immune Function

PROVO, Utah–January 29, 2004–In the midst of the recent flu epidemic, Pharmanex will launch IgG Boost™ and Nutrimmune Chews™, new proprietary colostrum products that are clinically proven to boost the immune system.*

"Twelve years and $50 million were invested to develop the proprietary method used to process our unique colostrum ingredient, " said Joseph Chang, Ph.D., president of Pharmanex. "The medical community has long recognized the benefits of colostrum, now Pharmanex has identified the most effective components and integrated them into two new dietary supplements. These products will help individuals and families stay out of the doctor's office and live healthier, more productive lives."

With infectious disease on the rise, the Pharmanex® colostrum products are poised to help people strengthen their immune system by focusing on prevention rather than treatment.

"Bacteria and viruses, or pathogens, are becoming stronger and seemingly more intelligent organisms," says Mark Bartlett, Ph.D., immunologist and senior scientist for Pharmanex. "Their nature is to constantly evolve to beat the human immune system. As a result, many new strains of pathogens are arising and many existing pathogens are becoming resistant to drug treatments. It's now more important than ever to strengthen our immune systems in order to prevent infection."

Clinical Studies Prove Effectiveness of Proprietary Ingredients and Extraction Methods
The proprietary Pharmanex® ingredient found in IgG Boost™ and Nutrimmune Chews™, Colostrum MFT™ (MFT™), has been shown in clinical studies to boost immune function. It reinforces the body's ability to defend itself by providing functional immunoglobulins that are immediately active, decreasing the demand for the body's natural immunoglobulins and allowing the body's natural immune system to rebalance, refocus and recover.

The Pharmanex® immune products also include Immunoglobulin G (IgG), the key immune-stimulating component found in colostrum. The concentration of IgG in Colostrum MFT™ is more than 10 times greater than leading colostrum products due to a unique proprietary method used to process the colostrum. This process uses microfiltration instead of the pasteurization that can destroy beneficial components. Colostrum MFT™ is derived from the excess first-milk of cows, but it contains the same immune factors found in human breast milk.

About IgG Boost™
As mentioned before, one particularly active component of both human and bovine colostrum is IgG. IgG is an important antibody that provides front-line immune support in the gut by sticking to invading pathogens making them easier for the body to recognize, destroy, and eliminate. IgG also neutralizes toxic bacteria waste products that can cause sickness and compromise health.

Each daily dose of Pharmanex® IgG Boost™ delivers 500 times the IgG concentration of raw milk and provides critical supplemental support to your body's own production of antibodies. IgG Boost™ is purified from excess first milk of cows in the dairy industry and meets Pharmanex's strict 6S® quality standards for safety and efficacy.

About Nutrimmune Chews™
Nutrimmune Chews™ offers the potent immunity benefits of Pharmanex's unique colostrum ingredient Colostrum MFT™ and the bone health benefits of calcium in a convenient, caramel-flavored chew suitable for consumption by all ages.

About Colostrum
When a baby is born, its immune system is vulnerable to the harmful pathogens of a new environment. Nature provides a natural defense against infection and illness in the first milk provided by a baby's mother, called colostrum. Colostrum is rich in antibodies and other active immune components that provide first-line defense against ingested pathogens and stimulate the immune system to action by passing on important immune information from mother to child.

The immune compounds of colostrum include antibody proteins and messenger molecules that work with the body's own immune system to prevent infection and disease. The antibody proteins found in colostrum provide supplemental immune support to the body's own production of antibodies and include immunoglobulins, lactoferrin, and bioactive enzymes that provide specific immunity in the gut. The messenger molecules of colostrum include cytokines that function as messengers between immune cells, and other memory transfer factors that pass immune "memory" from one cell to another. Colostrum also contains important oligosaccharides that support the immune system by preventing bacteria growth. The same types of immune compounds found in human breast milk are also found in the first milk of cows.

The Company
Pharmanex, a Nu Skin Enterprises company, is a leader in the research and development of nutritional products. The company offers multivitamin/mineral supplements, natural health products, standardized botanicals and specialized health systems. Pharmanex® products are sold direct to the consumer through the Internet and a network of independent distributors. For more information, go to www.pharmanex.com.